Key Strategy Tools will help cherry-pick the most useful approaches for business and create a robust strategy that withstands investor scrutiny and becomes the roadmap to success.

"I wish I had thought of the idea for this book. Or could havedone it so well! The selection of topics is excellent, the commentary astute, and the explanations simple and engaging. Perfect for reading on a plane or browsing at home."

"This is the new edition I longed for - I find it immensely helpful as a resource to offer Executive Education students every bit as much as MBAs. A very practical and delightfully pithy approach to strategy making, it offers a fabulous compendium of the major strategy tools, woven into a no-nonsense, step-by-step strategy process. It provides elegantly succinct explanations with enormously broad coverage to give a real 'map of the terrain'."

"A really practical guide to strategy development. All the relevant tools are explained in detail, but highlighting the essential ones is a master stroke that will save endless hours!"

"A comprehensive inventory of the tools and analytical frameworks of strategy. The key value of this bookis the guidance it offers on how to apply these tools - and this is rooted in Vaughan Evans' deep experience of working with them."

"Everything you need from a toolkit, comprehensive, practical and high added value."