The health services market is a socially important market. This is because the health of the population is the most important component of a country's national wealth. For this market to function effectively, it must be viewed as a social and economic system with all its inherent features and functions. At present, the medical services market in the Russian Federation has a high degree of monopolization, which limits the development of competition in this market. State regulation of the medical services market is carried out predominantly through administrative methods of regulation and insufficient use of economic and socio-psychological methods.