Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 4-7 Tagen versandfertig
Veröffentlichung:	Juni 2015
Genre:	Wirtschaft / Recht
	B / Film and Television Studies / Motion pictures and television / Palgrave Business & Management Collection / Sales & marketing / Sales and Distribution / sales management / Sales/Distribution / Screen Studies
ISBN:	9781137502032
EAN-Code:	9781137502032
Verlag:	Palgrave Macmillan
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 241 mm / B 156 mm / D 27 mm
Gewicht:	435 gr
Seiten:	254
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.