Cults can be highly manipulative and controlling, using tactics such as isolation, indoctrination, and emotional manipulation to recruit and retain members.

The pull of a cult can be strong, especially for vulnerable individuals who are searching for meaning, community, or guidance. Cults often present themselves as a solution to the problems and uncertainties of modern life, offering a sense of purpose and belonging that may be lacking in other areas of a person's life.

Cults may also use psychological manipulation to keep members under their control, using tactics such as fear, guilt, and shame to keep them in line. Members may be discouraged or even forbidden from questioning the group's beliefs or practices, and dissent or disobedience may be met with punishment or ostracism.

Over time, members of a cult may become increasingly dependent on the group and its leader, feeling a sense of loyalty and obligation that can be difficult to break. Leaving a cult can be a challenging and traumatic experience, as former members may face isolation, rejection, or even threats from the group and its members.

It's important to be aware of the signs of a potentially harmful cult, such as a secretive or closed nature, strict rules and regulations, and a focus on the group's leader or doctrine above all else. If you or someone you know is involved in a cult and seeking help, there are resources available to provide support and assistance.