This Socio-cultural Management Project addresses one of the most controversial issues for the development of individuals in society: culture. In it I propose a set of participatory and communicative actions that allow: to identify the Conga San Pedrito as an artistic element of the Traditional Popular Culture of its community, to satisfy the cultural needs for the different publics and to sensitize the citizens as to the importance of preserving the identity, popular and traditional values in order to enrich the culture in the Reparto.