Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 2-7 Tagen versandfertig
Veröffentlichung:	Februar 2023
Genre:	Wirtschaft / Recht
	Advertising / Advertising & Society / Digital lifestyle / HISTORY / Social History / Media Studies / Media studies# advertising and society / Media studies# internet, digital media and society / Social & cultural history / SOCIAL SCIENCE / Media Studies
ISBN:	9781802794960
EAN-Code:	9781802794960
Verlag:	Headline Book
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 196 mm / B 130 mm / D 26 mm
Gewicht:	249 gr
Seiten:	288
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.