Learn to:

• Plan and implement a successful marketing program from start to finish
• Boost sales, attract new customers, and retain old customers using the latest marketing trends
• Create winning promotions and campaigns
• Improve your marketing efforts with sample plans, worksheets, and Web templates on CD

Attract new customers and boost your sales with a surefire marketing plan

Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today's viral world. You'll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more.

• Create a breakthrough marketing plan -- set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact
• Design hard-hitting ads for your campaign -- get insights and how-to tips for creating winning ads that produce leads and sales
• Increase your brand identity -- from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across
• Hone your marketing skills -- improve your customer service, market research, creativity, and writing for marketing, sales, and the Web

The value-packed CD includes:

> Editable marketing audits
Sales Projection and Advertising Objectives worksheets
Mini-library of professional images
Various ad templates
Sample postcard, business card, and logo designs

Open the book and find:

• The Five-Minute Marketing Zone Plan
• Low-cost and no-cost marketing ideas
• Advertising alternatives, including newsletters and press releases
• Insights on successfully closing the sale
• How to impress and retain current customers
• Ways to create an advertising budget that works for you