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International Cultural Tourism
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
| Lieferstatus: |
 i.d.R. innert 7-14 Tagen versandfertig |
| Veröffentlichung: |
Juni 2005
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| Genre: |
Ratgeber |
| ISBN: |
9780750663120 |
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EAN-Code:
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9780750663120 |
| Verlag: |
Routledge |
| Einband: |
Kartoniert |
| Sprache: |
English
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| Dimensionen: |
H 234 mm / B 156 mm / D 14 mm |
| Gewicht: |
409 gr |
| Seiten: |
266 |
| Zus. Info: |
Paperback |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
| International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists.* Environmental performance, management and wider issues of social and cultural sustainability.Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research |
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