This is a great book to start learning about forecasting if you are new to the area or have some preliminary exposure to forecasting. Whether you are a practitioner, either in a role managing a forecasting team or at operationally involved in demand planning, a software designer, a student or an academic teaching business analytics, operational research, or operations management courses, the book can inspire you to rethink demand forecasting.

No prior knowledge of higher mathematics, statistics, operations research, or forecasting is assumed in this book. It is designed to serve as a first introduction to the non-expert who needs to be familiar with the broad outlines of forecasting without specializing in it. This may include a manager overseeing a forecasting group, or a student enrolled in an MBA program, an executive education course, or programs not specialising in analytics. Worked examples accompany the key formulae to show how they can be implemented.

Key Features:

• While there are many books about forecasting technique, very few are published targeting managers. This book fills that gap.
• It provides the right balance between explaining the importance of demand forecasting and providing enough information to allow a busy manager to read a book and learn something that can be directly used in practice.
• It provides key takeaways that will help managers to make difference in their companies.