Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juli 2015
Genre:	Naturwissensch., Medizin, Technik
	B / Business applications / Business mathematics & systems / Business—Data processing / Computational Intelligence / engineering / Engineering economics / Engineering Economics, Organization, Logistics, Marketing / Engineering economy / Engineering# general / Industrial Management / Information Technology / IT in Business / Management of specific areas
ISBN:	9783319033433
EAN-Code:	9783319033433
Verlag:	Springer Nature EN
Einband:	Kartoniert
Sprache:	English
Serie:	Springer Theses
Dimensionen:	H 235 mm / B 155 mm / D
Gewicht:	5621 gr
Seiten:	349
Zus. Info:	Previously published in hardcover
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). Following a comprehensive survey of the current literature on CRM, it describes the development of a new intelligent CRM (I-CRM) framework, which integrates in a single approach different innovative analytical methods. Unlike conventional approaches, this new methodology can handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solutions for their major complaints, hence promoting business development. The  thesis also describes the successful application of the method to a real-world  case: the virtually immeasurable number of complaints from truck drivers at the  port city Fremantle in Western Australia.