As refreshing as its tone is the innovative approach this text takes to economic theory and agricultural marketing strategies. This text offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples, while instructors will appreciate the sound coverage and delicate balance between economic theory, institutional detail and use of mathematics.  All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and markets, agribusiness marketing strategies and more!