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Lieferstatus:	i.d.R. innert 5-10 Tagen versandfertig
Veröffentlichung:	September 2016
Genre:	Wirtschaft / Recht
	Aerospace & aviation technology / Aerospace engineering / Aerospace Technology and Astronautics / astronautics / B / Business and Management / Electrical Engineering / Management / Management of specific areas / Management science / Market research / Marketing / Operations Management / Production management / Project management / Transportation / Transportation Technology and Traffic Engineering
ISBN:	9783319377582
EAN-Code:	9783319377582
Verlag:	Springer International Publishing
Einband:	Kartoniert
Sprache:	English
Serie:	Management for Professionals
Dimensionen:	H 235 mm / B 155 mm / D 33 mm
Gewicht:	908 gr
Seiten:	608
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.