Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	März 2012
Genre:	Architektur, Archäologie, Kunst
ISBN:	9780073526195
EAN-Code:	9780073526195
Verlag:	McGraw Hill LLC
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 272 mm / B 213 mm / D 20 mm
Gewicht:	998 gr
Seiten:	496
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.